Unlocking Business Growth Potential

Published:

November 16, 2024

Client's Request:

Increase the company's value fivefold within three years.

Challenges:

  • Business performance did not meet industry benchmarks;
  • Lack of clarity on how to increase the company's value;
  • Collected statistics and key performance indicators (KPIs) were inconsistent and incorrectly calculated.

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Technology:

  • Zoho books;
  • Zoho CRM;
  • Zoho Analytics;
  • ClickUp;
  • Google Spreadsheets.

Solutions:

  • Data Collection: Conducted data analysis for plan-versus-actual performance. Identified key deviations from benchmarks and their root causes;
  • Strategy Development: Designed a business growth strategy aimed at attracting a diverse range of investors;
  • Action Plan: Developed a plan to align company metrics with industry benchmarks;
  • Resource Management Optimization: Established hiring budgets and revised the rate card, identifying key indicators influencing it;
  • Proportional Budgeting: Introduced a systematic approach to managing overhead expenses;
  • Cost Control: Reduced overhead costs and implemented strict cost control measures;
  • Expertise Development: Created a plan to build domain expertise within the company;
  • OKR Implementation: Introduced an OKR (Objectives and Key Results) framework to monitor plan execution results.

Results in Numbers and Facts:

  • Transformations were implemented across all business departments;
  • Business expenses reduced by 10%;
  • Sales and marketing costs evaluated based on ROI, leading to controlled spending;
  • Net profit increased by 15%;
  • The company gained a clear understanding of necessary changes to drive value growth and actionable methods to influence it;
  • Domain expertise development led to a 20% increase in business valuation.
Author:
Hanna Lapytska
CEO Finmates.pro | Outsourced Finance Solutions for Tech, Digital, & Web3 | Boosting Profitability by 25% | $50M+ Managed | 10+ Years in Finance management